Privacy Policy

Last Updated: 3 July 2026

This privacy policy explains how I collect, use, and protect your personal information when you visit lukebarfield.com (the "site") or sign up to receive anything from me.

Who is responsible for your data

For the purposes of UK data protection law, the data controller is ARC Alignment Ltd, a limited company registered in England and Wales (company no. 17307640), trading as lukebarfield.com. Registered office: Ground Floor Southway House, 29 Southway, Colchester, Essex, CO2 7BA.

If you have any questions about this policy or your personal data, you can reach me at [email protected].

What information I collect

I only collect what I need:

  • Information you give me through forms. When you download a resource, join my email list, or send a message through the contact page, I collect your first name (where asked), your email address, and — for contact messages — the subject and content of your message.

  • Email engagement information. When I send you an email, my email platform records whether it was delivered, opened, and whether you clicked any links. I use this to understand what's useful and to keep my list healthy.

  • Technical information collected automatically. Like most websites, the site records limited technical data such as your IP address, browser type, and how you move through the pages. This is collected through cookies and similar technologies (see "Cookies" below).

I do not collect special category data, and I don't ask for more than the above.

How I use your information

I use personal data to:

  • send you the resource or download you requested;

  • send you occasional emails about my writing, the book, and related ideas — only where you've signed up or asked to hear from me;

  • reply to enquiries you send through the contact page;

  • operate, secure, and improve the site.

The legal bases I rely on

Under UK GDPR, I rely on the following legal bases:

  • Consent — for sending you marketing or newsletter emails. You give this when you submit a form, and you can withdraw it at any time by unsubscribing.

  • Legitimate interests — for responding to your enquiries, keeping basic records, and operating and securing the site. I balance these interests against your rights.

    Marketing emails and how to opt out.

Marketing emails and how to opt out

If you sign up for a resource or my email list, or send me a message through the contact form, you'll be added to my contact list and may receive occasional emails from me. Every email includes an unsubscribe link, and you can opt out at any time. You can also email me at [email protected] and I'll remove you.

Who I share your information with

I don't sell your personal data, and I don't share it for anyone else's marketing.

I use Business Hub as the platform that hosts the site and manages my email, forms, and contact records. Business Hub processes your data on my behalf as a data processor, under its own terms and a data processing agreement.

Your data may be stored or processed on servers outside the United Kingdom, including in the United States. Where that happens, appropriate safeguards are in place (such as the UK International Data Transfer Addendum or Standard Contractual Clauses) to protect your information to UK standards.

I may also disclose information if required to do so by law.

Cookies

The site uses cookies and similar technologies. These are small files placed on your device that help the site function and help me understand how the site is used. The cookies used here are essential or functional cookies set by the site platform to make the site work and keep it secure.

You can control or delete cookies through your browser settings. Blocking some cookies may affect how the site works.

How long I keep your data

  • If you're on my email list, I keep your data until you unsubscribe or ask me to delete it. I may also remove contacts who have been inactive for an extended period.

  • If you contact me with an enquiry, I keep your message for as long as needed to deal with it and for a reasonable period afterwards.

Your rights

Under UK data protection law, you have the right to:

  • access the personal data I hold about you;

  • ask me to correct inaccurate data;

  • ask me to delete your data;

  • ask me to restrict or object to how I use it;

  • request a copy of your data in a portable format;

  • withdraw consent at any time, where I rely on consent.

To exercise any of these, email me at [email protected]. I'll respond within the time limits set by law (normally one month).

Complaints

If you're unhappy with how I've handled your data, please contact me first so I can put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.

Children

The site and my emails are intended for adults. I don't knowingly collect data from children.

Changes to this policy

I may update this policy from time to time. The "last updated" date at the top shows when it was last changed. Significant changes will be reflected here.

Contact

Questions about this policy or your data: [email protected].

Terms of Use

Last Updated: 3 July 2026

These terms apply to your use of lukebarfield.com (the "site"). By using the site, downloading a resource, or signing up to my email list, you agree to these terms. If you don't agree, please don't use the site.

The site is owned and operated by ARC Alignment Ltd, a limited company registered in England and Wales (company no. 17307640), trading as lukebarfield.com. Registered office: Ground Floor Southway House, 29 Southway, Colchester, Essex, CO2 7BA. You can contact us at [email protected].

Using the site

You may use the site for your own personal, lawful purposes. You agree not to:

  • use the site in any way that breaks the law or infringes anyone's rights;

  • attempt to gain unauthorised access to the site, its server, or any connected systems;

  • interfere with the site's operation, or introduce anything malicious;

  • copy, scrape, or republish content from the site except as allowed below.

The free resources

The site offers free resources — including the Energy Audit, the Brighter Week Planner, the Drift Checklist, the Weekly ARC Planner, and the Micro Reset Library — for your own personal use.

You're welcome to use them yourself. You may not resell them, republish them, present them as your own, or distribute them commercially without my written permission. Sharing the link to sign up for them is always welcome.

The resources and the ideas on this site are provided for general information and personal use. They're drawn from my book and my own experience as an operator. They are not professional, medical, financial, or legal advice, and they're not a substitute for advice from a qualified professional who knows your circumstances. You're responsible for how you choose to use them.

Intellectual property

Unless stated otherwise, the content on this site — text, design, and downloadable resources — is owned by me or used with permission, and is protected by copyright.

The names of the frameworks and concepts from my work — including Quiet Exhaustion™, The Output Trap™, The Success Illusion™, The ARC Framework™, the Energy Audit™, and Micro Reset™ — are trademarks of Luke Barfield. You may refer to them when discussing or reviewing my work, but you may not use them in a way that suggests endorsement or affiliation without my permission.

Links to other sites

The site links to third-party sites, including online retailers where my book is sold. I don't control those sites and I'm not responsible for their content, products, or privacy practices. Any purchase you make through a retailer is governed by that retailer's own terms and policies.

No guarantees

The site and its resources are provided "as is". While I aim to keep everything accurate and available, I don't guarantee that the site will always be available, error-free, or that the resources will produce any particular result.

To the fullest extent permitted by law, I won't be liable for any loss or damage arising from your use of, or inability to use, the site or its resources. Nothing in these terms limits liability where it would be unlawful to do so.

Your privacy

How I handle your personal data is set out in the Privacy Policy above on this page.

Changes to these terms

I may update these terms from time to time. The "last updated" date shows when they were last changed. By continuing to use the site after a change, you accept the updated terms.

Governing law

These terms are governed by the laws of England and Wales, and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Contact

Questions about these terms: [email protected].

Luke Barfield

Operator and writer.

ELSEWHERE

© Copyright 2026. Luke.Barfield. All Rights Reserved.

ARC Alignment Ltd, registered in England and Wales, company no. 17307640

Registered office: Ground Floor Southway House, 29 Southway, Colchester, Essex, England, CO2 7BA